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RESOURCES > SPA LEARNING RESOURCES > SEMINARS
SEMINARS
Profit Improvement Business Series
Salon Retailing
Why your salon can never achieve its full revenue potential without
retailing.
Salon Marketing
Understanding the psychological forces at work, identifying trends,
and how they impact on the marketing of your products and services.
Salon Service
From the minute your client calls or walks through your door to
the minute they hang up or leave your establishment, your client
will measure you by the level of service they received and they
will remember you by the experience they felt. So what is service?
Salon Strategic
Marketing
A
lateral thinking, brainstorming seminar aimed at helping salon
owners take an objective view of their business in assessing and
developing a Strategic Marketing Plan.
Day Spa
Series: Expanding Into a Day Spa
This
seminar covers industry trends, facts and figures, market demographics
of the spa goer, his or her tastes and preferences, needs, equipment
and other physical requirements, spa therapy service requirements,
staffing, training and education.
This seminar is a must for any salon that wants to expand into
a Day Spa.
Marketing your New Day Spa
Learn to increase profits and cashflow by strategically targeting
specific products and services to specific customers. Learn how
to set up and organize your database enabling you to pinpoint
any defined market segment thereby reducing your marketing costs
while improving your marketing effectiveness. Learn how to use
guerrilla thinking and tactics to develop long term sustainable
competitive advantages and improve profitability.
Turn Your
Spa Into A Retailing Machine
Learn how you can double or even triple your salons retail revenue
moving it closer to its full potential. Learn how to motivate
staff to sell by linking employee compensation to performance,
how to take your salons goals and systematically break them down
by department and by individual, thereby developing a framework
for analyzing performance throughout the salon. Once you know
who is generating what, it's easy to set targets, motivate and
reward good performance. The result is more sales and higher profits.
For additional
information contact us at info@aestheticianssupply.com
